Rebranding

I’ve started preparing for my second craft show (ever). And part of that preparation was the realization that I wanted to rebrand. To make a space in the creative world that is uniquely mine. So in enters my amazing brother-in-law, Jason.

Together we talked and reviewed my past work. I told him that I feel myself growing with the kids. Stepping away from the typical baby toys I’ve done in the past and focusing on a broader age group. An age group that is often forgotten when it comes to handmade, one of a kind, gifts. Kids, teens & in-betweens.

But we wanted to go a step further. In my heart I have always worked to be as inclusive as possible. Spreading love in the world regardless of race, sexual orientation, gender, or religion is important to me on a core level.

I have never believed in gendered toys. And that’s how I raised Titan and Maya. There is no room in play for shame and everyone should be free to create a world of fun and imagination with no silly limitations like categories for boy or girl toys.

And so my brother-in-law put it all together and it was perfect.

“Inclusive creations for kids, teens, and in-betweens.”

Now I get to start on a new path with my business and make things I really love! Things that make my kids laugh or get excited to see. And hopefully these creations will go to new homes with this message:

These creations are made for you. Exactly as you are. There are no expectations or rules, so have fun in the way that is uniquely, magically you.